Category Marketing Manager | Dunzo | Bengalore | Latest Jobs 2021
About Company
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Job Description
This is a category marketing manager position, and the person in this position will be in charge of developing strategies for promoting category growth through campaign management, product discoverability, and merchandising layouts.
(adsbygoogle = window.adsbygoogle || []).push({});Roles and Responsibilities
- Work with different cross-functional teams and stakeholders to build marketing campaigns to achieve function and business goals like increase in sessions, conversion, retention and sales
- Creating, monitoring, analyzing performance and success of the category campaigns
- Merchandising views to improve in-app funnel conversion
- Improving Product Discoverability using search optimisation, product visibility
Eligibility
- Bachelor’s degree; MBA from Tier 1 or 2 colleges preferred but not a must
- 3+ years of experience in marketing consumables (3-5 yrs of total working experience
- Experience working in an e-commerce platform
- Experience with creating theme and situation based campaigns
- Understanding of in-app user navigation and journeys
- Customer Centric approach to problem solving
- Problem solving skills in constrained environments
- Ability to derive actionable insights from consumer data and campaign information
- Ability to work with multiple stakeholders
- An innate desire to win!Dunzo
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